INTRODUCTION
Four Seasons Hotels & Resorts
For 5 years I was in touch with the Four Seasons Hotels & Resorts office in Brazil to create assets for the international hospitality tradeshow ILTM (former Travel Week São Paulo). Besides leaflets and folders, the main and most important piece was the panel they used to attract prospects and partners during the event.
We started with a smaller version in 2015 on an open space, where we also developed an ice cream station for clients and partners.
It was a hit and the Four Seasons team was thrilled with the possibilities for the next year.
From 2016 on, they decided on a bigger space, and we started working on a 20m long panel, each year telling their history and new additions. Year after year they were gathering more people at their lounge, making them a reference point for everyone attending the show.